Brewess

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Archive for October 7th, 2011

Bud = Michelob = Coors < Miller

Posted by Maggie on October 7, 2011

This cracked me up.   The rest of my household didn’t find it quite as funny.  This is from the New York Times.   http://www.nytimes.com/interactive/2011/10/02/magazine/29mag-food-issue.html#/drinks?scp=3&sq=budweiser&st=cse

Bud Light, Coors Light, Miller Lite: Is There Any Difference?

By Eric Asimov

It’s true that the craft-beer movement of the last 30 years has exposed a lot of Americans to the idea that good beer is complex, flavorful and distinctive. It’s also true that Americans buy an enormous amount of terrible beer. Six of the 10 best-selling beers in the United States are light beers, including Bud Light at No. 1 (it outsells No. 2 Budweiser by more than 2 to 1), Coors Light at No. 3 and Miller Lite at No. 4. Because huge budgets are devoted to television advertising, industry analysts say that light-beer sales are “marketing driven.” Basically, what the beers taste like is less important than the effectiveness of their ads — Bud Light’s “Real Men of Genius” or Miller Lite’s “Be a Man” campaign or Coors Light’s labels that turn blue when properly cold. And apparently there is a need for the latter — sales of Bud Light and Miller Lite have declined for three straight years as Coors Light has shown modest growth.

I recently sampled the best-selling light beers to see if there was any palatable difference between them. The results: Coors Light offered no smell and no taste, but as the label indicated, it was indeed cold. Bud Light, which promises “superior drinkability,” had only the faintest hint of bitterness but was otherwise devoid of flavor. Miller Lite was the clear winner. It seemed almost robust by comparison, but still hardly bitter. For added thrills, I drank a Michelob Ultra, the 12th-best-selling brand. Now here was a beer that truly tasted like nothing — no smell, no taste, not even the cold sensation of the Coors Light. If you want to drink basically nothing, Michelob Ultra is for you.

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